Johan Vanderplaetse, President of Schneider Electric in Russia and CIS gave an interview to Realnoye Vremya, where among all things he named the oil and gas and petrochemical sector the most promising niche for Schneider Electric.
In his interview Mr Vanderplaetse says that Schneider Electric has done a big job in the Russian market over the last couple of years and continues investing in the company’s development in Russia.
“We keep up to date: we actively develop digitalisation technologies and the Internet of Things for more efficient energy and industrial automation management.”
Schneider Electric’s business development strategy in Russia in general hasn’t changed. The company has invested over $1bn in local factories in the last 6 years.
“Apart from 5 Schneider Electric factories, we license our partners. We also plan to expand our own production capacities further on.”
Russia is still in the top 5 markets for Schneider Electric where China is unchangeably first, the USA is second, France is third. Russia ranks fifth.
When asked about the most promising niche for Schneider Electric products in Tatarstan and which products are in higher demand in Tatarstan, Mr Vanderplaetse said that it’s enterprises of the oil and gas and petrochemical sector. There is big demand for solutions for smart energy distribution and automation of production processes to reconstruct or construct new enterprises.
When speaking about the business development plans in Russia, Mr Vanderplaetse said that currently Scneider Electric focuses on Industry 4.0.
“It’s a world race, a very important area of renewable energy. It’s developed in China, Europe, the USA. And at the moment its presence in Russia is little. Though this can be explained: conventional energy sources are cheaper here. Despite this, wind and solar energy are beginning to gain popularity in Russia.”
Localisation is another priority in Russia. But Russian consumers almost don’t purchase foreign technologies. This is why to meet the needs of enterprises, Schneider Electric tries to expand their localisation.
“While, hundred per cent localisation isn’t our design. Some technologies won’t be competitive enough if they are made in the local market. For instance, there is specific equipment, 20 units of which we sell a year. It’s around the world, one sample is in Russia. This is why localisation should be reasonable.”
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